MarTech
12 Dec 2023 - Knowledge Base / MarTech
Headless CMS and Web 3.0: A Symbiotic Relationship
Headless CMS and Web 3.0 are a powerful combination for building innovative and engaging digital experiences.
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11 Dec 2023 - Knowledge Base / MarTech
Headless CMS: Embracing the Future of Content Management
Ready to revolutionise your content management strategy and deliver exceptional content experiences that connect with your audience?
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08 Dec 2023 - Knowledge Base / MarTech
Seamless Server-To-Server Tracking: The Future of Digital Marketing
Server-to-Server (S2S) tracking emerges as a transformative technique, bypassing the client-side and communicating directly between your servers and third-party platforms
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06 Dec 2023 - Knowledge Base / MarTech / Lead Generation
Navigating the Evolving Landscape of Affiliate Tracking in 2024
The affiliate marketing industry is poised for significant transformations in 2024, driven by the impending demise of third-party cookies and evolving privacy regulations.
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05 Dec 2023 - Knowledge Base / MarTech
First-Party Cookie Tracking: A Comprehensive Guide
Uncover the benefits and drawbacks of user tracking and how Webolytics can help
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04 Dec 2023 - Knowledge Base / MarTech
Delving into GA4 Data Attribution Discrepancies: A Comprehensive Guide
Uncover the intricacies of GA4 data attribution discrepancies and equip yourself with the knowledge to make informed marketing decisions.
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01 Dec 2023 - Knowledge Base / MarTech
Navigating the Cookie-less Era
Navigating the cookie-less era with Webolytics has become essential for businesses to thrive in a privacy-centric digital landscape
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31 Oct 2023 - Knowledge Base / MarTech
How to measure the success of your marketing efforts
Measuring the success of your marketing efforts is essential for any business that wants to succeed.
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27 Oct 2023 - Knowledge Base / MarTech
What is marketing automation and how can it help your business?
Marketing automation is a powerful tool that can help businesses save time, improve efficiency, and increase marketing ROI
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19 Oct 2023 - Knowledge Base / MarTech
Is investing in a MarTech platform worth it?
Is investing in a MarTech platform worth it? Yes, it can be a wise decision for businesses of all sizes.
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18 Oct 2023 - Knowledge Base / MarTech
How will AI impact digital marketing?
AI is already having a significant impact on digital marketing, and its influence is only going to grow in the coming years.
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16 Oct 2023 - Knowledge Base / MarTech
How to Reduce Customer Acquisition Costs
Customer acquisition cost (CAC) is the total cost of acquiring a new customer. It is an important metric for businesses to track
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12 Oct 2023 - Knowledge Base / MarTech
What are the advantages of a conversion tracking platform?
Conversion tracking platforms are essential tools for businesses of all sizes that want to measure the success of their marketing campaigns and optimise their websites
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10 Oct 2023 - Knowledge Base / MarTech
What is an open API platform and how does it impact integrations?
Open API platforms can have a significant impact on integrations by making it easier, faster, and more reliable to integrate APIs.
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06 Oct 2023 - Knowledge Base / MarTech
Lead Verification vs Lead Validation
Lead verification and lead validation are two important processes for businesses that want to improve their sales results.
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04 Oct 2023 - Knowledge Base / MarTech
What is the importance of maintaining lead hygiene in a business?
By maintaining good lead hygiene, you can improve your conversion rates, increase sales, reduce costs, and improve customer satisfaction.
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