MarTech

Our MarTech blog is your go-to resource for the latest marketing technology trends and best practices. We cover everything from social media marketing to email marketing to content marketing. Our blog posts are written by experts in the field, and they provide actionable advice that you can use to improve your marketing campaigns.
Headless CMS and Web 3.0: A Symbiotic Relationship
12 Dec 2023 - Knowledge Base / MarTech

Headless CMS and Web 3.0: A Symbiotic Relationship

Headless CMS and Web 3.0 are a powerful combination for building innovative and engaging digital experiences.

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Headless CMS: Embracing the Future of Content Management
11 Dec 2023 - Knowledge Base / MarTech

Headless CMS: Embracing the Future of Content Management

Ready to revolutionise your content management strategy and deliver exceptional content experiences that connect with your audience?

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Seamless Server-To-Server Tracking: The Future of Digital Marketing
08 Dec 2023 - Knowledge Base / MarTech

Seamless Server-To-Server Tracking: The Future of Digital Marketing

Server-to-Server (S2S) tracking emerges as a transformative technique, bypassing the client-side and communicating directly between your servers and third-party platforms

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Navigating the Evolving Landscape of Affiliate Tracking in 2024
06 Dec 2023 - Knowledge Base / MarTech / Lead Generation

Navigating the Evolving Landscape of Affiliate Tracking in 2024

The affiliate marketing industry is poised for significant transformations in 2024, driven by the impending demise of third-party cookies and evolving privacy regulations.

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First-Party Cookie Tracking: A Comprehensive Guide
05 Dec 2023 - Knowledge Base / MarTech

First-Party Cookie Tracking: A Comprehensive Guide

Uncover the benefits and drawbacks of user tracking and how Webolytics can help

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Delving into GA4 Data Attribution Discrepancies: A Comprehensive Guide
04 Dec 2023 - Knowledge Base / MarTech

Delving into GA4 Data Attribution Discrepancies: A Comprehensive Guide

Uncover the intricacies of GA4 data attribution discrepancies and equip yourself with the knowledge to make informed marketing decisions.

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Navigating the Cookie-less Era
01 Dec 2023 - Knowledge Base / MarTech

Navigating the Cookie-less Era

Navigating the cookie-less era with Webolytics has become essential for businesses to thrive in a privacy-centric digital landscape

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How to measure the success of your marketing efforts
31 Oct 2023 - Knowledge Base / MarTech

How to measure the success of your marketing efforts

Measuring the success of your marketing efforts is essential for any business that wants to succeed.

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What is marketing automation and how can it help your business?
27 Oct 2023 - Knowledge Base / MarTech

What is marketing automation and how can it help your business?

Marketing automation is a powerful tool that can help businesses save time, improve efficiency, and increase marketing ROI

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Is investing in a MarTech platform worth it?
19 Oct 2023 - Knowledge Base / MarTech

Is investing in a MarTech platform worth it?

Is investing in a MarTech platform worth it? Yes, it can be a wise decision for businesses of all sizes.

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How will AI impact digital marketing?
18 Oct 2023 - Knowledge Base / MarTech

How will AI impact digital marketing?

AI is already having a significant impact on digital marketing, and its influence is only going to grow in the coming years.

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How to Reduce Customer Acquisition Costs
16 Oct 2023 - Knowledge Base / MarTech

How to Reduce Customer Acquisition Costs

Customer acquisition cost (CAC) is the total cost of acquiring a new customer. It is an important metric for businesses to track

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What are the advantages of a conversion tracking platform?
12 Oct 2023 - Knowledge Base / MarTech

What are the advantages of a conversion tracking platform?

Conversion tracking platforms are essential tools for businesses of all sizes that want to measure the success of their marketing campaigns and optimise their websites

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What is an open API platform and how does it impact integrations?
10 Oct 2023 - Knowledge Base / MarTech

What is an open API platform and how does it impact integrations?

Open API platforms can have a significant impact on integrations by making it easier, faster, and more reliable to integrate APIs.

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Lead Verification vs Lead Validation
06 Oct 2023 - Knowledge Base / MarTech

Lead Verification vs Lead Validation

Lead verification and lead validation are two important processes for businesses that want to improve their sales results.

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What is the importance of maintaining lead hygiene in a business?
04 Oct 2023 - Knowledge Base / MarTech

What is the importance of maintaining lead hygiene in a business?

By maintaining good lead hygiene, you can improve your conversion rates, increase sales, reduce costs, and improve customer satisfaction.

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